Article: What is Marketing? (HubSpot) – https://blog.hubspot.com/marketing/what-is-marketing 

Article: Global social media statistics research summary 2022 –  https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/#:~:text=More%20than%20half%20of%20the,social%20media%20is%202h%2027m. 

Article: Marketing Mix – https://mailchimp.com/en-au/marketing-glossary/marketing-mix-7ps/ 

Article: Consumer Behaviour – https://study.com/academy/lesson/what-is-consumer-behavior-in-marketing-factors-model-definition.html#:~:text=Consumer%20behavior%20is%20the%20study,a%20new%20product%20or%20service. 

Article: Buyer Persona – https://blog.hubspot.com/marketing/buyer-persona-research 

Article: Creating Personas – https://www.columnfivemedia.com/how-to-create-marketing-personas-in-under-60-minutes/