Archetypes
The Hero and The Outlaw – everything and anything you wanted to know about archetypes!
Other points of view on brand building
Mark Ritson
Unlocking the Secrets of Successful Marketing with Mark Ritson @growasmallbusiness
159: How to Diagnose a Brand by Mark Ritson
Adam Ferrier (my good mate!)
HOW TO USE CUSTOMER PSYCHOLOGY TO 10X YOUR MARKETING WITH ADAM FERRIER
Julian Cole (used to be in my Insights and Brand Strategy team!)
Brand Strategist Portfolio Example Ikea
And a book by the great Seth Godin himself – How to build a brand by being remarkable…
